Conceptualized in 2015, the idea behind the brand is to offer statement one of a kind piece of jewelry. It's a colorful vibrant brand that explores simplicity in structure but stands out in terms of its workmanship. We use natural semi-precious stones like pearls, turquoise, amethyst, coral among others to create beautiful pieces. While I design the jewelry, we source the stones from Jaipur, India and then work with local artisans to hand make each piece with love. All pieces are handmade, nickel free i.e. hypoallergenic and 18k gold plated. Each piece is ethically made keeping in mind sustainable fashion. The brand caters to the modern fashion savvy person who wants to have a one of a kind creation.It can be categorized as a bridge brand in terms of its positioning.
The brand is currently retailed through several high-end multi-branded stores based in Dubai, Kuwait, Mumbai, Saudi Arabia and Abu Dhabi like House of Fraser London, Robinson ’s, The Collective, O de Rose, The Urbanist Store, Triano & Atelier des Artistes amongst others.